Toyota redefines compact SUV segment with launch of new Raize

By rawan, 13 December, 2021
Toyota redefines compact SUV segment with launch of new Raize

Marking the entry of an exceptionally practical vehicle that is set to redefine the compact SUV segment, Ebrahim Khalil Kanoo, the exclusive distributor of Toyota in Bahrain has unveiled the brand-new Raize. Pairing outstanding fuel efficiency and maneuverability with distinctive design and ample interior space, the new vehicle highlights Toyota’s focus on catering to the needs of the brand’s most discerning customers and comes equipped with a host of convenient features.

The new Raize measures around four meters in length, making it ideal for customers who wish to enjoy the additional luggage space and safety associated with an SUV, while also bringing the benefits of a vehicle that is compact and easy to drive. Equally suited to weekend leisure trips and everyday use, the Raize was developed to be active, practical, and compact and provides world-class mobility for customers in every scenario. All aspects of the vehicle, including its platform and powertrain unit, have been newly developed to deliver performance, comfort, safety, and peace of mind.

Senior Manager of Toyota Marketing at Ebrahim Khalil Kanoo Ayman Shehadeh commented, “Toyota’s commitment to its customers has always been clear, and with the introduction of the Raize we witness Toyota’s commitment to developing diverse mobility solutions and offer the space, practicality, and comfort demanded by today’s active lifestyle. We know that our loyal customers will appreciate the latest model and will enjoy its efficiency coupled with its sleek interior and exterior design.”

The brand-new Raize ‎is available with a choice of two engine options. The 1-liter three-cylinder turbocharged engine provides smooth and responsive acceleration and produces 97 hp and 140 nm of torque, while the 1.2-liter three-cylinder engine option delivers an optimal balance of power and fuel economy and produces 87 hp and 113 nm of torque. Both engines come paired with Continuously Variable Transmission (CVT), which simulates a seven-speed sequential shift transmission to deliver powerful, smooth acceleration from start-off and at low speeds, and quiet and efficient transmission at higher speeds. A newly developed lightweight, highly rigid body and suspension contribute to outstanding handling, stability, and ride comfort.

The new Raize’s interior offers comfort and convenience, with high-quality details like plating and red accents, creating a sense of playfulness. The vehicle’s spacious cabin hosts a range of practical features, including an 8-inch multimedia screen, a USB port on the head unit that allows passengers to connect external media devices, a four-speaker sound system, a powerful air conditioning system, and 60/40 split and foldable rear seats. Meanwhile, parents benefit from the added peace of mind provided by Toyota’s ISOFIX safety system, which attaches baby seats securely using specially designed tethers.

As with any other Toyota model, safety remains a top priority for the new Raize, which comes with a comprehensive array of safety features, including dual front SRS airbags, Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Hill-start Assist Control (HAC), Rear fog lamps, and Tire Pressure Monitoring System (TPMS), among many others.

A choice of seven exciting exterior hues adds to the new Raize’s striking visual appeal, including Turquoise MM, White Pearl SE, Red, Gray ME, Black, Silver, and Yellow SE. Further personalization is made possible with the addition of several bi-tone variants - Gloss Black can be combined with Turquoise MM, White Pearl SE, Red, Gray ME, or Yellow SE. The vehicle’s interior features an equally stylish color scheme that pairs black upholstery with red piping. The new Toyota Raize also comes with a choice of 16-inch or 17-inch alloy wheels in two intricate designs, with the 17-inch version featuring a special machine-finished black color for an advanced look.

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