Kanoo Automotive & Industrial Equipment (KAIE), a subsidiary of Ebrahim K. Kanoo, celebrated the addition power tools professionals; FERM to its portfolio, at distributor training launch event at the Ebrahim K. Kanoo Training Centre.
Established in 1965, FERM is an internationally renowned power tool brand from the Netherlands, which specialises in designing and developing high quality power tools for use in the fields of sawing, drilling, sanding, cutting, grinding and milling. The power tools are all designed and tested according to strict European standards and comply with the latest safety requirements.
KAIE launched the new line at a product training event for all its local dealers at the Ebrahim K. Kanoo Training Centre in Tubli. 30 dealers attended and were briefed on the extensive line of products and best uses by experts from FERM and KAIE staff.
KAIE head of operations; Sudhindra Kalibhat, welcomed the addition of FERM to KAIE stating; “KAIE works diligently to introduce the best and most efficient tools to our customers in the automotive and heavy industry fields, and also have a growing portfolio of products that can benefit individuals and small enterprises. FERM has a strong reputation in the power tools market and their design and technology is trusted globally so we wanted to give our distributors a first-hand experience of what we are offering and how best to utilise the tools themselves.”
Currently, FERM exports their power tools to more than 45 countries worldwide and is expanding fast towards being a global leader in power tools.
FERM CEO; Rick Rosberg welcomed the partnership and praised KAIE commenting; “We are proud to have KAIE as our exclusive distributor for the Kingdom of Bahrain because of their strong position in the local market and both companies share the same long-term market vision. Our power tools, made for professional and industrial usage, fit perfectly in the current product portfolio of KAIE. We are impressed by Kanoo’s dedication and professionalism in both the approach to the market as well as the after sales organisation which is very well organised. Kanoo has a broad assortment of FERM professional power tools and spare-parts available for the Bahrain market.
KAIE was established in 1990 and is the sole distributor of more than 40 world renowned brands, providing high quality automotive and industrial equipment as well as tools. In addition to aftersales support such as installation, service and annual maintenance, KAIE offers customers consultation and expertise of highly qualified sales engineers.