At the time of its inception, the new ES team was tasked with creating a completely fresh design concept, embodying both ‘Exciting’ and ‘Elegant’ based on the ‘Provocative Elegance’ design keywords. A new Global Architecture (GA-K) was developed by Lexus to create beautiful low and wide proportions and an even more comfortable drive experience.
In 1983, the Lexus brand began as a secret project given to a special team of Japanese engineers, and designers who were tasked with reimagining the luxury automotive segment. The objective was clear; the team had to build a sedan that was powerful, did not consume too much fuel, kept its noise levels low and had a low drag and centre of gravity.
Ebrahim K. Kanoo, the exclusive distributor of Toyota & Lexus vehicles in the kingdom of Bahrain, hosted a group of students at the Toyota Plaza in Tubli as part of its corporate social responsibility and community outreach initiatives.
The students, part of the Royal Police Academy Summer Camp 2018, were given an exclusive presentation and tour of the region’s landmark one stop shop for all Toyota and Lexus customers in Bahrain.
Plus Rental, a leading vehicle rental company in Bahrain, has purchased a fleet of 25 Toyota Hiace vans from Ebrahim K. Kanoo; to be used by Aramex, the international shipping experts.
Aramex Station Manager; Omar Kamar and Plus Rental Managing Director; Mr. Mahmood AlKhadhem received the fleet from Ebrahim K. Kanoo Executive General Manager of Sales, Mr. Ismail Akbar, at the New Car Delivery Center at the Toyota Showroom in Sitra.
Ebrahim K. Kanoo, the diversified business conglomerate, welcomed the winners of the Ebrahim K. Kanoo Award for Engineering Excellence at its main office in Manama.
Created in partnership with the University of Bahrain’s College of Engineering, the award was won by mechanical engineering students for the best final year project at a ceremony and exhibition in the campus.